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Founded in 1990 and headquartered in New York, ABI Research maintains global operations supporting annual research programs, intelligence services and market reports in automotive, wireless, semiconductors, broadband, and energy.
Updated: 29 weeks 1 day ago
Mobile Marketing and Advertising in Japan and South Korea
In Japan and South Korea, mobile marketing has been developed by mobile operators looking for new ways to monetize services and develop new sources of revenue. Marketers and brand managers believe mobile advertising allows highly targeted campaigns that reach specific segments of interest to advertisers. High speed access over 3G and high-end mobile handsets has expanded the base for mobile advertising, and new methods and advertising models are being introduced.
This study examines market structures, business issues, specific mobile advertising methods, and real case studies. It highlights both conventional and newly developed advertising tools, covering SMS, MMS, mobile coupons, idle screen-based advertising, ringback tone ads, hot co
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